My Profile

Profile Avatar
Josef Albers
*******, ******* *******
United States

Implementing an effective social media strategy

The success that other companies have had and the huge potential to expand the reach of corporate messaging have drawn many companies in and has peaked the interest buy instant twitter followers of countless others. However, just because social media has become an accepted form of corporate communication does not mean it has become any easier to implement a best practice social media strategy. Many companies are still struggling with how to best use their social channels to communicate with their various followers. This is particularly true of the financial services industry, which oftentimes needs to be extra cautious in how they communicate their corporate information.

effective social media strategy

Listen to your Customers/Shareholders

Part of the reason you have set up social media channels is to monitor what is being said in the space amongst customers, shareholders, vendors and competitors. In the early days of your corporate social media program, monitoring the channels is a low risk way to assess where your company is going to fit in with social media and how you can best utilize your position amongst all the different types of users that will be listening in. Now that customers/stakeholders have a direct line to interact where can i buy twitter followers with your company in a publicly facing space, there is a risk of dealing with negative conversations. This can be one of the more stressful aspects of social media and one that keeps many companies from fully pulling the trigger. The best way to handle this is to embrace it rather than run away. Social media is a cost effective way to communicate and shows how open your company is to being transparent and helpful.

Monitor Your Activity

If you expect to succeed in social media, you can't just set it and forget it. You need to immerse yourself in the scene as often as possible. Pay close attention to your audience's reactions. Are they commenting on your content? Do they like it? Do they share it? Thank loyal constituents for their interest and time. When all is said and done, the bottom line is what counts. Are you realizing your goals? Is the return best site to buy twitter followers on investment (ROI) acceptable? Have you seen an uptick in connections, engagement, chatter, traffic, leads, and sales? If not, make adjustments. Test and learn well. Fine-tune your strategy until the results not just meet, but exceed expectations.

Contact us at 703­-264-7200 or email at

1899 Preston White Drive, Reston, Virginia 20191 USA

My InBox

My Messages

Page size:
 0 items in 1 pages
No records to display.