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Jimmie Rodgers
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Who is our social media strategy targeting?

We should know our audience inside out. Who are they? Where do they live? What do they like? What’s their favourite publication to read? Meltwater’s Media Intelligence platform allows us to listen on social so that we can see key positive and negative themes talked about by our audience and our industry – we can then tailor our offer and social media strategy to the demand. After searching the term Asos, how to buy followers on twitter we can see those talking about the brand on social media are interested in deals and voucher codes – especially via Unicodes. This suggests that it is students creating a buzz. If we know these kinds of insights we can adapt content for our social media strategy accordingly, for example running more competitions.

social media strategy targeting

Creating a Social Media Strategy

the leaves are changing color, there’s a chill in the air and we’re drawing close to the end of another year. At your CPA firm, you’re likely getting ready for performance reviews, preparing for busy season and working on strategic planning for 2015 and beyond. As you put together your marketing plan, be sure to spend some time formulating a social media strategy. This will help determine how often buy twitter followers guinea bissauyou blog, what social channels you use and whether you invest in social media advertising – all of which will impact how you allocate resources for the coming year. Creating a social media strategy doesn’t have to be a long and arduous process. You can get started by asking these five questions:

What is unique about your organization?

What are your core values? What sets you apart from your competition? What do your customers say about you and your services? Understanding who you are as an organization will determine the type of content you post and the “voice” you use to position your firm on social media. You probably already know who your ideal client is but it would still help to create a customer profile or client avatar buy twitter followers for $5 that includes demographic and psychographic information to better understand who you are trying to attract online. Also, figure out on which social channels your audience spends most of their time. You can do this by simply asking them or monitoring engagement metrics.

Contact us at 703­-264-7200 or email at

1899 Preston White Drive, Reston, Virginia 20191 USA

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